Challenge
Vaughn Advisory's previous website primarily highlighted its communication consultancy services, which no longer encapsulated the full breadth of offerings. This narrow focus failed to represent the comprehensive expertise and value Peter Vaughn brings to clients, leading to a misalignment between the firm's capabilities and its digital portrayal.
Solution
Leveraging Peter Vaughn's extensive experience in branding, marketing, business strategy, and leadership, we restructured the website to reflect the firm's three core service pillars.
Strategic Business Consulting: Tailored strategies to identify and unlock new opportunities for businesses and non-profits.
Executive Coaching: Guidance for maximizing impact, managing career transitions, and establishing leadership success strategies.
Boardroom Advisory: Expertise to enhance board effectiveness and navigate complex organizational challenges.
This holistic approach ensures that the website now accurately represents the multifaceted services Vaughn Advisory offers, aligning the digital identity with the firm's mission to empower businesses and leaders with confidence and purpose
Impact
While it's early to quantify the full impact, the revamped website and identity platform have laid a solid foundation for Vaughn Advisory to engage with a broader audience. The enhanced digital presence is expected to attract clients seeking comprehensive strategic solutions, executive coaching, and boardroom advisory services, positioning Vaughn Advisory as a trusted partner in today's competitive landscape.
SERVICES PROVIDED
Strategic Messaging
Copywritting
Website
