SportProsUSA

America’s Most Trusted Court Builder

Challenge

Communities Want More Than Just a Sport Court.

Across the Tri-State area, families, schools, municipalities, and global brands were struggling to find a sports court builder they could trust. They needed more than surface installers — they needed a full-service partner who could bring credibility, creativity, and consistency to each project.

The issues were clear:

  • Generic installers lacked creativity and reliability.

  • Major brands were skeptical of local vendors for high-stakes activations.

  • Residential buyers were lured by low prices, but the projects quickly became nightmare investments.

  • SportProsUSA had done incredible work — but their unique value proposition wasn’t being told.

There was a gap in perception, not performance.

Solution

A Brand Reborn – ‘America’s Most Trusted Court Builder’

To solve this, we helped SportProsUSA build a brand platform as strong as the courts they install.

Here’s what we did:

  • Brand Strategy
    Created and launched the new brand identity:
    👉 “The leading full-service sports construction & events company. America’s Most Trusted Court Builder” — a message that speaks to 19+ years of trust, credibility, and expertise.

  • Video Production
    Produced videos highlighting their event capabilities, showcasing courts built for:

    • PUMA x Manchester City

    • Brooklyn Nets & NY Liberty

    • USTA, Seaport NYC, Fanatics at Javits Center, and more

  • Thought Leadership & Content

    • Authored unique feature articles not only promoting SportProsUSA, but also elevating founder & president Thomas Petersen as a respected and trusted expert in sport court construction, and event management space

    • Developed campaign content to drive traffic and establish authority

  • Press & Public Relations

    • Created press releases for major brand collaborations, product launches, and community events

  • Social Media Management

    • Managed and elevated their social media presence, making SportProsUSA a daily presence in the lives of fans, clients, and prospects

    • Brought behind-the-scenes credibility to the installs, and staff

  • Visual Strategy & Trade Show Support

    • Designed visual presentations and booth graphics for key industry trade shows and activations

    • Consulted on storytelling, layout, and branding consistency across all touchpoints

  • Hiring Campaigns

    • Launched a targeted recruitment campaign to attract top talent in construction, sales, and operations

    • Helped position SportProsUSA as a place where passion meets profession

Impact

Reputation Solidified: SportProsUSA became synonymous with trust, excellence, and elite brand partnerships.

Explosive Reach: Tens of thousands of new users engaged with video content across social platforms.

New Hires: Campaigns helped recruit key team members to support growing demand.

Event Credibility: The collaborations with PUMA, the NBA, Brooklyn Nets, Fanatics, Fox News and NY Liberty highlight the trusted reputation of SportProsUSA.

Media Coverage: Strategic PR led to media interest that positioned the company beyond just construction — as innovators and trusted partners in the sports world.

Services Provided

  • Brand Identity Development

  • Brand Messaging

  • Marketing Materials

  • Website Concepts

  • Social Media

  • Video

Let’s Work Together.