Sentient

Confidence Assured.

Challenge

Sentient Lasers was pigeonholed as a repairer and reseller of old laser machines, a perception that was inaccurate to their true capabilities. They engaged our partner brand consultancy Siegelvision to redefine their brand, aiming to accurately communicate their offerings and elevate their market position.

Solution

In partnership with Siegelvision we developed the "Confidence Assured" brand platform, reshaping Sentient's narrative to highlight their commitment to quality, integrity, and partnership in the aesthetic care industry. This rebranding focused on showcasing Sentient as a reliable partner, offering comprehensive solutions and services to practices of all sizes, emphasizing their consultative approach and commitment to innovation and quality.

Impact

The rebranding led to a 400% revenue growth for Sentient, positioning them as the industry's first and only full-service provider. By attracting high-quality staff and adhering to the "Confidence Assured" ethos, Sentient solidified its reputation as a trusted partner, driving profitability and efficiency for their clients, and leading the aesthetic device industry towards a new standard of operation.

Logo featuring the word 'Sentient' and a shield graphic, with the phrase 'Confidence Assured' beneath, on a white background.
Three smartphones displaying Sentient Tixel ads; left phone shows text about exclusive provider, center phone displays smiling people, right phone has company logo and website.
Instagram profile of Sentient Lasers featuring aesthetic care products like laser machines and before-after results photos.
Instagram profile of Sentient Tixel, showcasing posts related to skin treatment. Includes images of before and after treatment results, individuals showcasing their skin, and promotional content. Highlights include Sentient, Benefits, Providers, Before & After, Clients, Team, and Fun Stuff.
Promotional image featuring multiple smartphones displaying Sentient brand content, showcasing body contouring treatments and the Sentient Sculpt device. The background is blue with the Sentient logo at the top left, highlighting phrases like "Painless" and "Confidence Assured."
Instagram profile of SentientSculpt showcasing body contouring results with before and after photos, featuring toned arms, legs, and bodies. The profile highlights the benefits of a non-invasive, painless treatment for cellulite reduction. Text includes slogans like 'Confidence Assured' and 'Sculpt Made Me Do It.'

SERVICES PROVIDED

  • Brand Identity Development

  • Brand Messaging

  • Visual Identity

  • Marketing Materials

  • Website Concepts

  • Social Media Strategy

  • Video

Let’s Work Together.